I’m writing a paper for my online course. The topic is personal branding, and how social media impacts it. Funny, I always thought I knew what I would want my personal “brand” to be, but now that I have to write it down some ugly truths are rearing their heads and I have to admit that I’m not as sure as I thought I was.

The reading material for my assignment is this Fast Company article from 2007. By today’s standards, this 5 year old article should be completely obsolete, but it’s actually a great read, and quite inspiring.

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

So, what are your plans for becoming CEO of You Inc?