Lindsay Casey

Make Social Selling Easy With Chirpify

Social media is everywhere and that isn’t going to change. Our digital lives are becoming more integrated with our offline lives and I believe the next phase of this combination is e-commerce.

Some people have been slow to accept internet banking and other forms of online financial transactions. However, with companies like Square processing payments on smartphones combined with a generation of people who’ve grown up with online banking, it’s clear that the next step is seamless integration between shopping and social media.

Chirpify, the only in-stream social commerce platform, is a forward thinking company making e-commerce simpler than ever.

The Social Commerce and Payments Platform from Chirpify on Vimeo.

See something you like on a Facebook page? How about Instagram? With Chirpify, you can buy, sell or pay for items with a single comment on Twitter, Facebook or Instagram.

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Lindsay Casey

General Electric: Social Imagination at Work

Social media can be a minefield if you don’t know how to navigate it. Over the next few days I’ll be posting mini case studies showcasing brands who’ve nailed it and ones who need work. Let’s start on a positive note, with the innovative General Electric.

GE

When I used to think of the GE brand, my grandmother’s kitchen mixer would come to mind. Well folks, times have changed and GE is now one of the most creative brands out there. The new slogan is Imagination at Work and, when I think of GE now, I think of social media innovation. Big time. Any company wanting to step up their social media game could learn a few lessons from GE.

So, what is GE doing so well?

  • Content – General Electric consistently posts interesting, thought provoking content on all of their social networks. Most notable is Pinterest, where their beautifully curated boards are a joy to follow. In their own words, they’re “Pinning things that inspire us to build, power, move and cure the world.” The brand is very active on Instagram as well, and has also become a prolific Vine user.
  • Engagement – There are no robots at the wheel of GE’s social media ship. What has got to be a social media dream team proactively starts conversations, gets people talking and consistently follows up with unforgettable interactions. Not convinced? Read this.
  • Risk taking – General Electric recently announced details of a partnership with Quirky, a crowdsourcing site for inventors. Smart move on GE’s part if you ask me; not only do they do a wonderful social service by fostering innovation and creativity, but think of the hundreds of thousands of patents they could add to their collection.

Brand highlight: COME ON (<— read that in the voice of Gob Bluth), look at this Vine they made for Pi day!

Final verdict: Killing it. In all the right ways. See General Electric in action on Facebook, Twitter, YouTube, Instagram and Pinterest.