Remember Volvo’s genius social media competition to give away the last production model of their awesome little hatchback, the C30? Well, they have a winner!

Huge congrats to James McKenzie! After tweets using the hashtag #LastEverC30 moved the car from Gothenburg, Sweden to England, Volvo released cryptic clues to its location. James picked up on the clues, found the little car in North Oxfordshire, tweeted #GiveMeTheKeys to Volvo and now he’s the proud owner of the Last Ever C30. Here’s the winning tweet:

What a great campaign! However, the campaign’s website looks like it has been kind of abandoned. Volvo has the winner up with a congratulatory note, but hasn’t removed the twitter widget that asks people to tweet an outdated message of “Solve the #LastEverC30 clues to win the car today.” If I worked for Volvo, I would suggest doing a photo shoot with the winner and putting a real face to the completion of the campaign. Perhaps even keeping a sporadic follow up blog would be fun. I’m sure the new owner wouldn’t mind updating the public on the adventures of his prize once in a while.

Overall, I think Volvo did a great job with their #LastEverC30 contest, but I would recommend proper closure. An abandoned website doesn’t cut it.

On more of a gearhead note, here are some notes on what made the Volvo C30 such a great little car.